Google & Bing Ads PPC Specialist & Manager in Melbourne
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What is PPC / SEM Advertising?
PPC (Pay-Per-Click) marketing and SEM (Search Engine Marketing) are both forms of online advertising used to promote businesses and increase visibility on search engines.
PPC is a type of online advertising where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website rather than earning them organically. PPC ads typically appear at the top or bottom of search engine results pages (SERPs) or on other websites and are marked as “sponsored” or “ad.”
Google Ads (formerly known as Google AdWords) is one of the most popular platforms for PPC advertising, allowing advertisers to bid on keywords relevant to their business.
SEM encompasses both PPC advertising and search engine optimization (SEO) techniques to increase visibility and traffic from search engines. While SEO focuses on optimizing a website to rank higher in organic search results, SEM includes paid advertising efforts to achieve immediate visibility. In addition to PPC ads, SEM may also include other forms of paid advertising, such as display ads, remarketing ads, and shopping ads.
Why use our freelancer services for your Google Ads management?
Creating and optimizing Google search PPC campaigns can help businesses increase visibility, attract qualified leads, drive sales, and ultimately achieve sustainable growth in today’s competitive online landscape. Working with a PPC specialist freelancer, means having in-depth knowledge and experience in managing pay-per-click advertising campaigns.
As an Google ads manager specialist freelancer, I understand the intricacies of platforms like Google Ads, Bing Ads, and social media advertising platforms, allowing me to develop and execute effective PPC strategies tailored to your business goals.
Maximize Your Business ROI & Increase Visibility and Traffic with PPC
As a Google PPC Ads specialist, we focus on maximizing return on your investment (ROI) for your advertising budget. We know how to optimize Google and Bing ad campaigns to achieve the highest possible conversion rates while minimizing costs.
Google Search Ads (AdWords) / Bing
Based on your business objectives, target audience, and market trends, we conduct thorough keyword research, competitor analysis, and audience targeting to ensure that your ads reach the right people at the right time with the right message.
We continually monitor and optimize your ad campaigns to improve performance over time. Analyze data, identify trends, and make data-driven adjustments to keywords, ad copy, targeting settings, and bidding strategies to maximize your results and stay ahead of the competition.
Google/Bing Shopping Ads
Show off your products using shopping campaigns. Google and Bing Shopping ads appear at the top of search engine results pages (SERPs) with product images, providing prominent visibility to potential customers searching for products similar to yours.
Google Shopping ads target users who are actively searching for specific products, indicating a high level of purchase intent. This means the traffic generated by these ads is often more qualified and likely to convert into customers.
The result, businesses increase product visibility, attract qualified traffic, drive sales, and achieve a competitive edge in the e-commerce market.
Google Ads Remarketing
Google Ads remarketing is designed to re-engage with potential customers who have previously expressed interest in your product or service on your website.
As past visitors browse the internet, watch YouTube videos, or read news articles, they’ll encounter these ads, ensuring your brand stays fresh in their minds and luring them back for additional interaction.
This leads to increased conversion rates, enhanced brand retention, and a boost to your marketing efforts.
Our Pay Per Click (PPC) Campaign Approach
We craft strategic campaigns tailored to your specific goals and objectives. We optimize every aspect of your Google PPC campaigns to ensure maximum ROI.
01.
Define Objective:
Whether it’s brand awareness, lead generation, sales, or website traffic, as a Google ads specialist we first clearly define your business objectives.
02.
Keyword Research / Competitor Analysis:
Conduct thorough keyword research.
Analyze competitors’ Pay Per Click strategies to identify their strengths and weaknesses.
Identify which keywords they are targeting, their ad copies, landing pages, and overall messaging.
03.
Landing Page Optimization / Conversion Tracking
Optimize dedicated landing pages that align with ad copies and provide a seamless user experience.
Set up conversion tracking to measure the effectiveness of PPC campaigns and optimize for better results.
04.
Monitor and Optimize / Testing
Regularly monitor the performance of your PPC campaigns, including click-through rates (CTR), conversion rates, cost per conversion, and return on investment (ROI).
Conduct A/B tests on various elements of your PPC campaigns to improve effectiveness.
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Pay Per Click Frequently Asked Questions
What is PPC advertising, and how can it benefit my business?
Google PPC services advertising is a model where advertisers pay a fee each time their ad is clicked. It’s a cost-effective way to drive targeted traffic to your website and increase conversions. A pay per click expert freelancer can help you maximize your ROI by optimizing your ad campaigns for better performance..
What services do PPC expert freelancers offer?
PPC expert freelancers offer a range of services, Creating Google sponsored ads including campaign setup and management, keyword research, ad copywriting, bid optimization, A/B testing, and performance tracking. They tailor their services to meet your specific needs and goals, whether it’s driving traffic, generating leads, or increasing sales.
How do I know if PPC is right for my business?
PPC can be beneficial for businesses of all sizes and industries, but its effectiveness depends on various factors such as your business goals, target audience, and budget. A PPC expert freelancer can conduct an assessment of your business to determine if PPC aligns with your objectives and provide recommendations accordingly.
How much does PPC expert freelancer services cost?
The cost of PPC expert freelancer services varies depending on factors such as the scope of work, the complexity of your Google paid search campaigns, and the freelancer’s experience level. Freelancers may charge hourly rates, flat fees per project, or percentage-based fees based on ad spend. It’s essential to discuss pricing and payment terms with the freelancer upfront.
How long does it take to see results from PPC advertising?
The timeline for seeing results from PPC advertising can vary depending on factors such as your industry, competition, budget, and campaign strategy. While some businesses may see immediate results, others may require more time for optimization and testing. A PPC expert freelancer can provide realistic expectations based on your specific circumstances.
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